Creativity is the sudden cessation of stupidity.
It's not that we need new ideas, but we need to stop having old ideas.
Work only on problems that are manifestly important and seem to be nearly impossible to solve. That way you will have a natural market for your product and no competition.
The second great product of industry should be the rewarding life for every person
Someone is going to make your product obsolete. Make sure it's you.
My motto is very personal and may not fit anyone else or any other company. It is: Don't do anything that someone else can do. Don't undertake a project unless it is manifestly important and nearly impossible.