The future may require not so much having a new idea as stopping having an old idea.
My motto is very personal and may not fit anyone else or any other company. It is: Don't do anything that someone else can do. Don't undertake a project unless it is manifestly important and nearly impossible.
The present is the past biting into the future.
The most important thing about power is to make sure you don't have to use it.
Do not do anything that anyone else can do readily.
An invention that is quickly accepted will turn out to be a rather trivial alteration of something that has already existed.