Your computer monitor is a kind a one-way mirror, reflecting your own interests while algorithmic observers watch what you click.

Personalization is based on a bargain. In exchange for the service of filtering, you hand large companies an enormous amount of data about your daily life--much of whic you might not trust your friends with.

There's the part that I just want what I want, and I don't want to be bothered by anything else, and sort of the short-term more compulsive self. And then that's the longer-term, aspirational self that wants to be informed about the world and wants to be a good citizen. The best media basically helps us strike a balance between those two things.

We bought it, we own it, and we're going to take it back.

The algorithms that orchestrate our ads are starting to orchestrate our lives.

It feels great to have your own views reflected back to you, and you feel so right, but actually it's very dangerous. Because to make good decisions, you need to have a clear view of what all the options are.

In a personalized world, important but complex or unpleasant issues are less likely to come to our attention at all.