You want to do things you’re passionate about but also are useful to other people.

It's not as though we can keep burning coal in our power plants. Coal is a finite resource, too. We must find alternatives, and it's a better idea to find alternatives sooner then wait until we run out of coal, and in the meantime, put God knows how many trillions of tons of CO2 that used to be buried underground into the atmosphere.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

You shouldn't do things differently just because they're different. They need to be... better.

I came to the conclusion that we should aspire to increase the scope and scale of human consciousness in order to better understand what questions to ask. Really, the only thing that makes sense is to strive for greater collective enlightenment.

I hate writing about personal stuff. I don't have a Facebook page. I don't use my Twitter account. I am familiar with both, but I don't use them.

When we got Tesla going at the very beginning, if you asked me what I thought the odds of success were, I would have said less than 50%. I would have said that failure is the most likely outcome.