In almost any industry, if you're passionate about doing a great job and making people that buy your product or service as happy as possible, it's really fulfilling.
Elon MuskWell, my motivation behind Tesla is really to do as much good as possible for the environment and the electric-vehicle revolution. I think there is still a lot of work to do and if we were to sell to a big company, I'm not sure it would progress at the same pace.
Elon MuskYou want to be extra rigorous about making the best possible thing you can. Find everything that's wrong with it and fix it.
Elon MuskI do think there is a lot of potential if you have a compelling product and people are willing to pay a premium for that. I think that is what Apple has shown. You can buy a much cheaper cell phone or laptop, but Apple's product is so much better than the alternative, and people are willing to pay that premium.
Elon Musk