Recording interviews is like magic. a) It stops you from taking notes in the middle and b) you can play that recording for people.
Emmett ShearI wish I could tell you the recipe for figuring out who the target user is for your product and who your users should be, but... there isn't a recipe. It comes down to think really hard and use your judgement to figure out who you're really building this for.
Emmett ShearGiven the huge number Xbox owners and how many of them love gaming spectatorship, its a natural fit to bring the Twitch experience to the 360.
Emmett ShearThe instant they say something you don't expect or already know, you should drop into detective mode.
Emmett ShearMost startups are not just built for the person who is using them. When you do that, every now and then you get really lucky and... are representative of some huge class of people who all want the same thing you do... but very often that just turns into a side project that doesn't go anywhere.
Emmett Shear