Recording interviews is like magic. a) It stops you from taking notes in the middle and b) you can play that recording for people.
Emmett ShearThe most interesting things you learn in an interviews come from the: 'interesting', 'tell me more'
Emmett ShearSales is this cure all for this problem. Get people to give you their credit card and I guarantee you they're actually interested.
Emmett ShearThat's actually one of the most disappointing things about doing user interviews and user feedback, which is why I think... people don't do it. You're going to get negative news about your favorite pet feature most of the time.
Emmett ShearMost startups are not just built for the person who is using them. When you do that, every now and then you get really lucky and... are representative of some huge class of people who all want the same thing you do... but very often that just turns into a side project that doesn't go anywhere.
Emmett Shear