Given the huge number Xbox owners and how many of them love gaming spectatorship, its a natural fit to bring the Twitch experience to the 360.

If you just talk to who's easy to talk to, you're not really getting the best data.

Sales is this cure all for this problem. Get people to give you their credit card and I guarantee you they're actually interested.

People who are using your product and putting up with all these issues, means that they are not actually the biggest problems.

The instant they say something you don't expect or already know, you should drop into detective mode.

Who you talk to is just as important as what questions you ask and what you pull away from it.

The other mistake I think people make is talking to who's available rather than talking to who they need to talk to.