Given the huge number Xbox owners and how many of them love gaming spectatorship, its a natural fit to bring the Twitch experience to the 360.

Users think they know what they want, but you get the horseless carriage effect where you're getting asked for a faster horse.

It's one of the most validating things you can do for a product is go out there and get them to commit to pay you up front.

Recording interviews is like magic. a) It stops you from taking notes in the middle and b) you can play that recording for people.

Who you talk to is just as important as what questions you ask and what you pull away from it.

Given the huge number Xbox owners and how many of them love gaming spectatorship, its a natural fit to bring the Twitch experience to the 360.

You want to learn about what's already in their heads. You want to avoid putting things there.