Given the huge number Xbox owners and how many of them love gaming spectatorship, its a natural fit to bring the Twitch experience to the 360.

The instant they say something you don't expect or already know, you should drop into detective mode.

Sales is this cure all for this problem. Get people to give you their credit card and I guarantee you they're actually interested.

People who are using your product and putting up with all these issues, means that they are not actually the biggest problems.

That's actually one of the most disappointing things about doing user interviews and user feedback, which is why I think... people don't do it. You're going to get negative news about your favorite pet feature most of the time.

The other mistake I think people make is talking to who's available rather than talking to who they need to talk to.

The pool of people you care about is going to shift over time.