Given the huge number Xbox owners and how many of them love gaming spectatorship, its a natural fit to bring the Twitch experience to the 360.

Recording interviews is like magic. a) It stops you from taking notes in the middle and b) you can play that recording for people.

If you just talk to who's easy to talk to, you're not really getting the best data.

The pool of people you care about is going to shift over time.

I wish I could tell you the recipe for figuring out who the target user is for your product and who your users should be, but... there isn't a recipe. It comes down to think really hard and use your judgement to figure out who you're really building this for.

The instant they say something you don't expect or already know, you should drop into detective mode.

The most interesting things you learn in an interviews come from the: 'interesting', 'tell me more'