The instant they say something you don't expect or already know, you should drop into detective mode.

This is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features.

People don't like silence, so they'll keep talking to fill the void.

If you just talk to who's easy to talk to, you're not really getting the best data.

The Twitch community loves watching video games, chatting, and broadcasting. The average viewer watches over an hour and a half of video each day. Over two-thirds of our logged-in users chat each day.

A goal of Twitch is to be wherever gamers are, whether its on laptops and handheld devices or integrated into gaming consoles and software.

You have this idea that you think is awesome. You want to have that broadest group you possibly can. You don't want to just talk to 1 type of person and learn that, you want to get familiar with the space.