The instant they say something you don't expect or already know, you should drop into detective mode.

People don't like silence, so they'll keep talking to fill the void.

The instant they say something you don't expect or already know, you should drop into detective mode.

Given the huge number Xbox owners and how many of them love gaming spectatorship, its a natural fit to bring the Twitch experience to the 360.

This is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features.

The pool of people you care about is going to shift over time.

Most startups are not just built for the person who is using them. When you do that, every now and then you get really lucky and... are representative of some huge class of people who all want the same thing you do... but very often that just turns into a side project that doesn't go anywhere.