We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product you should build.
Eric RiesSustainable growth is characterized by one simple rule: New customers come from the actions of past customers.
Eric RiesAs an entrepreneur, I knew that if my company failed, I could always try again. So I often felt that the only real risk of true financial ruin came from the possibility of a serious illness that either exceeded my insurance plans lifetime limits, or was not covered due to rescission.
Eric Ries