If you cannot fail, you cannot learn.

If you can’t out iterate someone who is trying to copy you, you’re toast anyway.

Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.

When blame inevitably arises, the most senior people in the room should repeat this mantra: if a mistake happens, shame on us for making it so easy to make that mistake.

Most start-up companies fail and it is smart public policy to help entrepreneurs increase their odds of succeeding. But, the biggest loss to our economy is not all the start-ups that didn't make it: It's the ones that might have been created but weren't.

In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.

The lean startup method is not about cost, it is about speed.