All innovation begins with vision. It’s what happens next that is critical.

When blame inevitably arises, the most senior people in the room should repeat this mantra: if a mistake happens, shame on us for making it so easy to make that mistake.

This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.

The lean startup method is not about cost, it is about speed.

The goal of every startup experiment is to discover how to build a sustainable business around that vision.

We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product you should build.

In a startup, both the problem and solution are unknown.