Entrepreneurs always pitch their idea as 'the X of Y,' so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time, if something seems like a good idea, it probably isn't.

Vanity metrics are the numbers you want to publish on TechCrunch to make your competitors feel bad.

Reading is good, action is better.

Most companies are busy making their products worse, not better. Updating is almost always a disaster.

The hardest part is the grueling work of constantly being wrong.

Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The goal of a startup is to figure out the right thing to build - the thing customers want and will pay for - as quickly as possible.

What if we found ourselves building something that nobody wanted? In that case what did it matter if we did it on time and on budget?