The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.
Eric RiesEntrepreneurship is not really building a product, it's not having an idea, it's not being in the right place at the right time. It's fundamentally company building.
Eric RiesIn the old economy, it was all about having the answers. But in todayโs dynamic, lean economy, itโs more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.
Eric RiesEntrepreneurs can't forecast accurately, because they are trying something fundamentally new. So they will often be laughably behind plan - and on the brink of success.
Eric RiesWhen Steve Jobs and Steve Wozniak created Apple computer in a garage in Palo Alto, it heralded the beginning of the PC revolution that ultimately dealt a death-blow to dozens of older companies.
Eric RiesThe biggest start-up successes - from Henry Ford to Bill Gates to Mark Zuckerberg - were pioneered by people from solidly middle-class backgrounds. These founders were not wealthy when they began. They were hungry for success, but knew they had a solid support system to fall back on if they failed.
Eric Ries