Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.

Here in Silicon Valley, I have taken part in hundreds of conversations trying to convince people to dive in and become entrepreneurs. All too often, innovators with good, safe, jobs are unwilling to put their family's access to health care at risk by walking away from company-backed medical insurance.

New Customers come from the action of past customers

Better to have bad news that's true than good news we made up

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

At IMVU, we opened up our board meetings to the whole company.