The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.
Eric RiesIf your goal is to make money, becoming an entrepreneur is a sucker's bet. Sure, some entrepreneurs make a lot of money, but if you calculate the amount of stress-inducing work and time it takes and multiply that by the low likelihood of success and eventual payoff, it is not a great way to get rich.
Eric RiesWe must learn what customers really want, not what they say they want or what we think they should want.
Eric Ries