Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted.

Entrepreneurs always pitch their idea as 'the X of Y,' so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time, if something seems like a good idea, it probably isn't.

A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title.

The only person who can put you out of business, in the early days, is yourself.

The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it might have seemed at the time.

New Customers come from the action of past customers

Here in Silicon Valley, I have taken part in hundreds of conversations trying to convince people to dive in and become entrepreneurs. All too often, innovators with good, safe, jobs are unwilling to put their family's access to health care at risk by walking away from company-backed medical insurance.