Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted.

Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted.

Start-up success is not a consequence of good genes or being in the right place at the right time. Success can be engineered by following the right process, which means it can be learned, which means it can be taught.

The lean startup method is not about cost, it is about speed.

I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.

Better to have bad news that's true than good news we made up

Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.