Students can do experiments and investigate for themselves what's going on in restaurants, in our food system, and begin a process of learning.

I think for real change to happen, it's going to have to come from the kids, the community, the teachers, the parents.

McDonald's has been extraordinary at site selection; it was a pioneer in studying the best places for retail locations. One of the things it did is study very carefully where sprawl was headed.

The fast-food industry is in very good company with the lead industry and the tobacco industry in how it tries to mislead the public, and how aggressively it goes after anybody who criticizes its business practices.

The obesity epidemic among American children is becoming so bad that I think there's a growing realization across the country that we've got to change what we're feeding our kids and that school may be a really good place to start.

Yes, a cheeseburger and fries is probably my favourite meal. But I don't eat ground beef anymore.

I find that one of the most important things, as a writer, is to just show up - to just stay in the chair and fight through the difficult patches. As long as you're at the desk, and you're willing to fight it out, eventually the right words will come.