The life's work of Walt Disney and Ray Kroc had come full-circle, uniting in perfect synergy. McDonald's began to sell its hamburgers and french fries at Disney's theme parks. The ethos of McDonaldland and of Disneyland, never far apart, have finally become one. Now you can buy a Happy Meal at the Happiest Place on Earth.
Eric SchlosserMcDonald's has been extraordinary at site selection; it was a pioneer in studying the best places for retail locations. One of the things it did is study very carefully where sprawl was headed.
Eric SchlosserThe way we eat has changed more in the last 50 years than in the previous 10,000โฆ. Now our food is coming from enormous assembly lines where the animals and the workers are being abused, and the food has become much more dangerous in ways that are deliberately hidden from us. This isnโt just about what weโre eating. Itโs about what weโre allowed to say. What weโre allowed to know.
Eric SchlosserI went into the library and read about fast food and became amazed by all the stuff I didn't know. I learned that there is a whole world behind the counter that, it seemed to me, has been deliberately hidden from the public.
Eric SchlosserThe fear of murder has grown so enormous in the United States that it leaves a taint, like the mark of Cain, on everyone murder touches.
Eric SchlosserBasically, I'm a perpetual student. I start by finding a subject I really don't know very much, but that I'm curious about. I learn about it through books in a library, by doing interviews with people who know a lot about the subject, and by going out on my own and seeing for myself what's happening.
Eric Schlosser