I went into the library and read about fast food and became amazed by all the stuff I didn't know. I learned that there is a whole world behind the counter that, it seemed to me, has been deliberately hidden from the public.

I really like visiting schools, but what I tell students isn't anywhere near as interesting to me as what they tell me.

I find that one of the most important things, as a writer, is to just show up - to just stay in the chair and fight through the difficult patches. As long as you're at the desk, and you're willing to fight it out, eventually the right words will come.

The people designing the weapons literally often didn't know how they were being handled in the field by the Air Force - and a lot of people in the Air Force didn't understand some of the dangers. There's a very strong element of madness in this.

The life's work of Walt Disney and Ray Kroc had come full-circle, uniting in perfect synergy. McDonald's began to sell its hamburgers and french fries at Disney's theme parks. The ethos of McDonaldland and of Disneyland, never far apart, have finally become one. Now you can buy a Happy Meal at the Happiest Place on Earth.

McDonald's has been extraordinary at site selection; it was a pioneer in studying the best places for retail locations. One of the things it did is study very carefully where sprawl was headed.

The Golden Arches are now more widely recognized than the Christian cross.