These days, information is a commodity being sold. And designers-including the newly defined subset of information designers and information architects-have a responsible role to play. We are interpreters, not merely translators, between sender and receiver. What we say and how we say it makes a difference. If we want to speak to people, we need to know their language. In order to design for understanding, we need to understand design.

The materials shape your idea.

Designers like even grayness, which is the worst thing for a reader.

I'm very much a word person, so that's why typography for me is the obvious extension. It just makes my words visible.

They [letters] are my friends Some people look at bottles of wine, or whatever - girls' bottoms - I get kicks out of looking at type.

As we say in Berlin, there are many ways to bake a parrot.

Inher­ent qual­ity is part of absolute qual­ity and with­out it things will appear shoddy. The users may not know why, but they always sense it.