Inspiration. From real life. I open my eyes and I travel and I look. And I read everything.

As we say in Berlin, there are many ways to bake a parrot.

Designers like even grayness, which is the worst thing for a reader.

The attention someone gives to what he or she makes is reflected in the end result, whether it is obvious or not.

You are what you are seen to be.

Inher­ent qual­ity is part of absolute qual­ity and with­out it things will appear shoddy. The users may not know why, but they always sense it.

These days, information is a commodity being sold. And designers-including the newly defined subset of information designers and information architects-have a responsible role to play. We are interpreters, not merely translators, between sender and receiver. What we say and how we say it makes a difference. If we want to speak to people, we need to know their language. In order to design for understanding, we need to understand design.