Today it's normal. Photos used to be a support to the text, but we turned things around, reducing the words to a minimum.
Franca SozzaniWe've created a community and these images [from Vogue] will live on with exhibitions, postcards, projections. We help them gain more exposure. Instagram already works as a selection. It's my curiosity into the world of youth, what they do, what they buy.
Franca SozzaniYou can look up "heart" and get 100,000 voices, but slowly the ones at the end are no longer credible, so there will be a selection in Web sites, too.
Franca SozzaniIn New York there are between four and six big designers, and the shows last one week. There is something wrong here. It's our fault. We can't stand up for it. They take our ads, don't they? Why don't they want to stay longer in Milan? Why do we have to comply? We have the most beautiful brands, they are Italians.
Franca Sozzani