Milan is showing a new and different face. At Porta Nuova, too, when they started construction, everyone was up in arms, saying Milan was going to lose its character.

Giving back is the new luxury.

I like to be risky every day, changing minds every day. I'm not reliable at all in my ideas. I can change my ideas three times a day. I change different things, the parts of the content. But I never change the content of who I am. So my challenge every day is to change and to take risks.

Today it's normal. Photos used to be a support to the text, but we turned things around, reducing the words to a minimum.

The only time I was really surprised was the reaction to the [shoot dedicated to the] BP oil [spill in 2010]. I didn't expect it at all. It was for the August issue, perhaps one of the less relevant months, but there was so much buzz. It was picked up all over the American television, but I defended my position. I don't understand those that say that a magazine such as Vogue should not talk about these things.

I say let Matteo Renzi work. He took over a country that was in disarray, not florid. And not the other way around.

Fashion is a mirror of the era in which we live. Why should the magazine be disconnected from reality? It's not like in the past.