Vogue is not a practical magazine, it provides sensations, feeling, moods, you like the photos.

Think of Instagram. Journalism will continue to exist, but communication is now visual.

You can look up "heart" and get 100,000 voices, but slowly the ones at the end are no longer credible, so there will be a selection in Web sites, too.

I like to be risky every day, changing minds every day. I'm not reliable at all in my ideas. I can change my ideas three times a day. I change different things, the parts of the content. But I never change the content of who I am. So my challenge every day is to change and to take risks.

I think very highly of Expo and all is going well. We've seen big problems with [corruption] scandals [at local government level], but it is going forward, with the highest number of participants ever expected.

We lack an organization that will support fashion week. The five-day week shows a lack of vision and that we are not able to command respect. I am not saying it's anyone's fault in particular, it's our fault. We have the highest concentration of brands, how can we accommodate everyone in four or five days?

Today it's normal. Photos used to be a support to the text, but we turned things around, reducing the words to a minimum.