I thought Italian Vogue had always been considered the most experimental, avant-garde magazine. If I was going to use the same kind of language and the same kind of photos or images on the web site, it would be a disaster because Vogue has its own world, and it could be a little bit cold, you know? We don't give what you call a service.
Franca SozzaniI think that I'm still very enthusiastic about every single thing that I do. I'm still very passionate. I never feel tired because I feel so involved and so com- mitted, so I enjoy it. And you know what? I have a lot of irony. I love the humor, and when I really, really want to just say, "You know what? I can't stand all this," I find an ironical way. I say, "You know, maybe you presume to be more intelligent than you are." So I respond in a more humoristic way.
Franca SozzaniI think I just do what I feel is good to do. Everybody can give me their suggestions, but at the end, the final risk is mine because it's my name on the magazine. So I only do what I really feel. Everybody tries to influence you, of course: "Oh, this is the right moment to do this" and "This is the right photographer to choose," and "This is the right model to have . . ." I listen, but I must go my own way. When you take risks, it means that you know every month people are there to judge you.
Franca SozzaniFor me, money is to use - it's only to use. So I never have money because I always spend. That's why in a way I protect myself in having houses. But if I had just cash or kept it in the bank, I'd spend it immediately. But not for stupid things. So I don't like to have money. I never have money in my pocket.
Franca Sozzani