The light of the screen annoys me.

Today it's normal. Photos used to be a support to the text, but we turned things around, reducing the words to a minimum.

You just click and you get 18,000 screen shots on how to apply lipstick, for example, but there will be the same selection that has taken place in paper in digital, too.

Do you know when you go to a very boring dinner and you sit down and you have the chance to talk with somebody and it's so interesting that you learn so much that night that you go back and say, "Oh, finally, I met someone who inspired me"? I love that.

We've created a community and these images [from Vogue] will live on with exhibitions, postcards, projections. We help them gain more exposure. Instagram already works as a selection. It's my curiosity into the world of youth, what they do, what they buy.

I don't like fashionistas. They only wear the brand. You want to become a fashionista? Easy! Spend money.

Credibility is a must. Think of all those bloggers that kill us with photos outside the shows - there will be a selection there, too. Not because some are less good, but those that do not impose a style will have fewer requests.