In โCurvy,โ they are superhappy with their sizes. We help them dress fashionably. We say: Itโs pointless for you to buy leggings, take this because this will look good on you. We help them choose. We donโt talk about diets because they donโt want to be on a diet, but itโs not a ghetto. Why should these women slim down? Many of the women who have a few extra kilos are especially beautiful and also more feminine.
Franca SozzaniI don't like fashionistas. They only wear the brand. You want to become a fashionista? Easy! Spend money.
Franca SozzaniI think the future fashion will be more and more separated-like, on one side would be big distribution, and on the other side there will be high-level prรชt-ร -porter and couture. I mean, the prรชt-ร -porter is already couture in a way for the prices and the way that it's made. The big distribution will allow people to dress in a fashionable way, so this could be for everybody. This part of the big distribution will be stronger and stronger, but the other part we are coming up on is more and more rich people, because we are always thinking about Europe and about America.
Franca SozzaniFor me, money is to use - it's only to use. So I never have money because I always spend. That's why in a way I protect myself in having houses. But if I had just cash or kept it in the bank, I'd spend it immediately. But not for stupid things. So I don't like to have money. I never have money in my pocket.
Franca Sozzani