When we launched our [ Vogue] site around five years ago, I had already started this process on paper. We are now building an enormous portfolio of photos, we've uploaded two million photos and we have three people that review them.
Franca SozzaniI like to be risky every day, changing minds every day. I'm not reliable at all in my ideas. I can change my ideas three times a day. I change different things, the parts of the content. But I never change the content of who I am. So my challenge every day is to change and to take risks.
Franca SozzaniBloggers now have no concept. They are given things; they put them on, take pictures, and then just disappear from sight. Who cares?
Franca SozzaniAs for Instagram, I follow about 100 people, but I am not interested in what a designer is doing or what a friend of a friend is doing. I upload my photos on Instagram.
Franca SozzaniIn โCurvy,โ they are superhappy with their sizes. We help them dress fashionably. We say: Itโs pointless for you to buy leggings, take this because this will look good on you. We help them choose. We donโt talk about diets because they donโt want to be on a diet, but itโs not a ghetto. Why should these women slim down? Many of the women who have a few extra kilos are especially beautiful and also more feminine.
Franca Sozzani