You can get tired of anything, everything turns old, but I want to give people the possibility to share a Vogue party. It is up to the brands to participate to make the event interesting. I am satisfied, but it's important never to stop.
Franca SozzaniWe've created a community and these images [from Vogue] will live on with exhibitions, postcards, projections. We help them gain more exposure. Instagram already works as a selection. It's my curiosity into the world of youth, what they do, what they buy.
Franca SozzaniI like to be risky every day, changing minds every day. I'm not reliable at all in my ideas. I can change my ideas three times a day. I change different things, the parts of the content. But I never change the content of who I am. So my challenge every day is to change and to take risks.
Franca SozzaniI think that I'm still very enthusiastic about every single thing that I do. I'm still very passionate. I never feel tired because I feel so involved and so com- mitted, so I enjoy it. And you know what? I have a lot of irony. I love the humor, and when I really, really want to just say, "You know what? I can't stand all this," I find an ironical way. I say, "You know, maybe you presume to be more intelligent than you are." So I respond in a more humoristic way.
Franca Sozzani