You can look up "heart" and get 100,000 voices, but slowly the ones at the end are no longer credible, so there will be a selection in Web sites, too.

The only time I was really surprised was the reaction to the [shoot dedicated to the] BP oil [spill in 2010]. I didn't expect it at all. It was for the August issue, perhaps one of the less relevant months, but there was so much buzz. It was picked up all over the American television, but I defended my position. I don't understand those that say that a magazine such as Vogue should not talk about these things.

This is a choice I made 26 years ago when I joined the magazine. Vogue was in Italian but I wanted to speak to everyone so I thought of creating images that were made to talk.

You just click and you get 18,000 screen shots on how to apply lipstick, for example, but there will be the same selection that has taken place in paper in digital, too.

In “Curvy,” they are superhappy with their sizes. We help them dress fashionably. We say: It’s pointless for you to buy leggings, take this because this will look good on you. We help them choose. We don’t talk about diets because they don’t want to be on a diet, but it’s not a ghetto. Why should these women slim down? Many of the women who have a few extra kilos are especially beautiful and also more feminine.

I feel what is in the air. I go with my instinct.

We lack an organization that will support fashion week. The five-day week shows a lack of vision and that we are not able to command respect. I am not saying it's anyone's fault in particular, it's our fault. We have the highest concentration of brands, how can we accommodate everyone in four or five days?