Fashion is a mirror of the era in which we live. Why should the magazine be disconnected from reality? It's not like in the past.
Franca SozzaniCredibility is a must. Think of all those bloggers that kill us with photos outside the shows - there will be a selection there, too. Not because some are less good, but those that do not impose a style will have fewer requests.
Franca SozzaniMilan is showing a new and different face. At Porta Nuova, too, when they started construction, everyone was up in arms, saying Milan was going to lose its character.
Franca SozzaniThink of Instagram. Journalism will continue to exist, but communication is now visual.
Franca SozzaniIn New York there are between four and six big designers, and the shows last one week. There is something wrong here. It's our fault. We can't stand up for it. They take our ads, don't they? Why don't they want to stay longer in Milan? Why do we have to comply? We have the most beautiful brands, they are Italians.
Franca SozzaniI think that I'm still very enthusiastic about every single thing that I do. I'm still very passionate. I never feel tired because I feel so involved and so com- mitted, so I enjoy it. And you know what? I have a lot of irony. I love the humor, and when I really, really want to just say, "You know what? I can't stand all this," I find an ironical way. I say, "You know, maybe you presume to be more intelligent than you are." So I respond in a more humoristic way.
Franca Sozzani