I think the future fashion will be more and more separated-like, on one side would be big distribution, and on the other side there will be high-level prêt-à-porter and couture. I mean, the prêt-à-porter is already couture in a way for the prices and the way that it's made. The big distribution will allow people to dress in a fashionable way, so this could be for everybody. This part of the big distribution will be stronger and stronger, but the other part we are coming up on is more and more rich people, because we are always thinking about Europe and about America.

We've created a community and these images [from Vogue] will live on with exhibitions, postcards, projections. We help them gain more exposure. Instagram already works as a selection. It's my curiosity into the world of youth, what they do, what they buy.

Vogue is not a practical magazine, it provides sensations, feeling, moods, you like the photos.

Giving back is the new luxury.

You just click and you get 18,000 screen shots on how to apply lipstick, for example, but there will be the same selection that has taken place in paper in digital, too.

Credibility is a must. Think of all those bloggers that kill us with photos outside the shows - there will be a selection there, too. Not because some are less good, but those that do not impose a style will have fewer requests.

As for Instagram, I follow about 100 people, but I am not interested in what a designer is doing or what a friend of a friend is doing. I upload my photos on Instagram.