I don't know that it's a lack of creativity so much as it is , a lack of resources. And maybe a little bit of a lack of will but when you look at what fills every hour, let's just take CNN as an example, not because I think they're particularly egregious, but, they're sort of the ongoing hour, hour, hour. Why do they give us bulletins every single day on the latest poll? Very easy to cover a poll, right?
Frank BruniI think the Donald Trump's obsession is, is bigger than just polling. I mean it's funny because we've been harping on polls like never before, Trump was harping on his own polls endlessly. I mean his stump speeches would begin with him crowing about his latest poll numbers and that was just a kind of odd convergence.
Frank BruniYou're encouraging a response in citizens and the public, that has nothing to do with an informed decision, that has nothing to do with policy, that has nothing to do with any of that but that just kind of turns it into a competition they're watching as if they're watching the Preakness or the Belmont Stakes and I think if we want people to make more cool-headed, sober-minded decisions covering elections as horse races is the antithesis of doing that.
Frank BruniWriters and reporters need to remind themselves they're not to be judged solely by the number of clicks or eyeballs on a given story, but there is this other value and this other important mission, and the key is balancing the two so that you stay alive long enough, whether you're an individual writer or whether you're a whole news organization, to keep doing what you're doing but that you don't get so driven by that that you forget that what you're supposed to be doing in a higher sense is informing people, is elevating the debate and not lowering it.
Frank BruniAnother way in which our system is unfair. Why do Iowans get so much of a bigger voice every four years than everybody else? Ditto for New Hampshire. There are proposals and it could well happen that we could have a rotating calendar where different years different states went first. I would endorse that.
Frank BruniWe are spending so much time in studios, and in chairs listening to somebody at a lectern, and if we really understood what Americans were concerned about and what resentments were building, we would not have been as shocked by Donald Trump's success.
Frank BruniBut fairness is where weโre heading, at least in regard to marriage, which has emerged as the terrain on which Americans are hashing out their feelings about gays and lesbians. The trajectory is undeniable. The trend line is clear. And the choice before the justices is whether to be handmaidens to history, or whether to sit it out.
Frank Bruni