I don't know that it's a lack of creativity so much as it is , a lack of resources. And maybe a little bit of a lack of will but when you look at what fills every hour, let's just take CNN as an example, not because I think they're particularly egregious, but, they're sort of the ongoing hour, hour, hour. Why do they give us bulletins every single day on the latest poll? Very easy to cover a poll, right?

I think what we journalists too often do is we assume the status quo is unchangeable. I think all sorts of issues of political reform, electoral reform need more discussion than they get.

I remember going to a Trump rally in South Carolina, and it was really important and it was really interesting to talk to the people who'd shown up there because they were not caricatures, and so often Trump voters, Trump supporters were being portrayed in the media, probably I'm guilty of it as well, as caricatures. Each of these people, and I talked to maybe a dozen of them, had a very particular reason why he or she was supporting Donald Trump , but these were not casual, inexplicable decisions.

Shiatsu, deep-tissue or maybe even Rolfing: Which manner of pummeling becomes a cephalopod most?

Are you telling me that the polite little note I sent my college alumni magazine has, by some unbeknownst series of errors, come to be printed in The Paper of Record, instead? What a fiasco!

We still write too many stories that are "state of the race" stories that are informed almost solely by what the polling shows and by what we're then deducing about who's up, who's down, and I'm just not sure that's very helpful to readers, it certainly doesn't elevate the debate and, and the problem is if you, if you cover these things, and I don't think the Times is particularly culpable, I think other news organizations are worse, if you cover them in an entirely "who's up, who's down" horse race way.

Writers and reporters need to remind themselves they're not to be judged solely by the number of clicks or eyeballs on a given story, but there is this other value and this other important mission, and the key is balancing the two so that you stay alive long enough, whether you're an individual writer or whether you're a whole news organization, to keep doing what you're doing but that you don't get so driven by that that you forget that what you're supposed to be doing in a higher sense is informing people, is elevating the debate and not lowering it.