Even if you're trying to remain objective, even if you're trying not to mount any campaigns or endorse anything, when you cover an issue you are at least encouraging people to think about all the possibilities and if you're not covering political reform, electoral reform, you can write stories about them that don't say we must do this but just educate people on the fact that there are various advocates who are tugging us in that direction, that can present the arguments of those advocates, and I do think that's an issue we for some reason completely turned away from.
Frank BruniI suppose there are people who can pass up free guacamole, but they're either allergic to avocado or too joyless to live.
Frank BruniWriters and reporters need to remind themselves they're not to be judged solely by the number of clicks or eyeballs on a given story, but there is this other value and this other important mission, and the key is balancing the two so that you stay alive long enough, whether you're an individual writer or whether you're a whole news organization, to keep doing what you're doing but that you don't get so driven by that that you forget that what you're supposed to be doing in a higher sense is informing people, is elevating the debate and not lowering it.
Frank BruniIf you look at why do we end up with the nominees that we get often? It's because you have only a very small number of Americans participating in the primaries, and those people tend to be your most dyed in the wool partisans.
Frank BruniI can't speak for the news side 'cause I'm on the opinion side. But what I have noticed that the news side has done and, and to be really honest I think the news side pays too much attention to polls, but I think they're trying to restrain themselves by for instance there's a rubric called Poll Watch, um, that appears in a stream of a whole bunch of other political news where they can gather all that polling information for those people who really want it.
Frank BruniWe've given people both in print and even more so on TV these enormous doses of Donald Trump because people are consuming enormous doses of Donald Trump. If we had gotten a signal that John Kasich got as big an audience, believe me, you would have seen a lot more of John Kasich so it's complicated who's to blame, the media or the people consuming the media.
Frank Bruni