If you just heard 90 percent of dentists recommend something, it's too statistical. Nine out of 10 says: Well, it's just virtually everyone. It leads you to think of that joke about the one dentist. But so much of communication.

Nothing's going to stop you or deter you or cause you to give up. Pursuit, because nobody actually expects it to happen. They want you to be continuous in your efforts. And perfection because there's just nothing better.

What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent.

There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be tested. And in this short amount of time, it's just very time-consuming and very stressful to ensure that you get it right.

The visual is important. "Let's get to work" says let's get it done, and that's what they want.

If you're a good numbers person, you're a bad language person.

The way you communicate an idea is different than the way you communicate a product.