I get an audience personally involved in a song - because I'm involved myself. It's not something I do deliberately: I can't help myself. If the song is a lament at the loss of love, I get an ache in my gut. I feel the loss myself and I cry out the loneliness, the hurt and the pain that I feel.
Frank SinatraThe reading of the song is vital. The written word is first always . . . first. Not belittling the music, but it really is a backdrop. To convey the meaning of a song you need to look at the lyric and understand it.
Frank Sinatra