I cannot tell you that I am 100-percent comfortable, but for sure I am more confident of my goals, because I know what I can expect from this kind of event. At the beginning, everything was a mysterious, far-from-me world, and now it's more accessible. Of course, exposing myself is always very difficult. I cannot say that I'm a shy person, but I don't see myself as a superstar. I will never see myself like that.
Frida GianniniWhen I joined Gucci in 2002, I immediately wanted to make a research trip into the archives because I'd heard about how incredible they were, but I never had the opportunity to visit them.
Frida GianniniWhen I approach a collection, I never think too much about myself, because doing fashion and being a designer, you need to dream. Of course, there's always a part of myself. I'm always wearing what I'm doing. I'm not a party girl, but when I have the opportunity to go out and dance and be crazy for a night, that's the fall/winter collection.
Frida GianniniI think the '70s are always inspiring to me. I was born then, so I have a lot of memories about how my parents were and what kinds of movies I was watching.
Frida GianniniI don't want to be too 'classic' because it's not in the DNA of Gucci. You need to be a little bit provocative.
Frida GianniniThe idea of 'ferie,' or summer break, is a long tradition of which all Italians, including myself, participate. It's a time to relax, reflect and recharge.
Frida GianniniI can tell that sometimes I live a very good moment and I'm very joy- ful and optimistic, so I can see more bright colors in my collection. [laughs] Other times I feel so depressed and so sad and I see a lot of darkness. So it really depends. Of course, there are certain rules you have to operate by in terms of markets, and for summer and for winter. But at the end of the day, you are a person and you put a lot of yourself into the clothes. You know, I can never decide what I am going to wear on the day of the show. It depends a lot on which mood I wake up in that day, so I never know.
Frida Giannini