The problem is not one of prediction. It is one of imagination.

Innovation is the only insurance against irrelevance.

As human beings, we are the only organisms that create for the sheer stupid pleasure of doing so. Whether it's laying out a garden, composing a new tune on the piano, writing a bit of poetry, manipulating a digital photo, redecorating a room, or inventing a new chili recipe - we are happiest when we are creating.

Alan Kay's famous aphorism is that perspective is worth 80 IQ points. An innovative insight is not the product of an individual's brilliance. It's not as if innovators' heads are wired in different ways. Innovation typically comes from looking at the world through a slightly different lens.

We owe our existence to innovation. Our species exists thanks to four billion years of genetic innovation.

Any company that cannot imagine the future won't be around to enjoy it.

Your organization can start tweeting, but that wont change its DNA.