First of all, when building a brand you have to know who you are, what you are, and what you stand for. That's clichรฉd marketing-bullshit jargon, but it does matter. It helps. You have to know who you're targeting. I think too many people fight the market. There are certain people who are never going to want your stuff no matter what you do. There are certain people are never going to love me because I curse and I have bravado and I'm a Jersey boy and I'm brash and they won't take the time to see the humility and the patience and the truth. They shouldn't.
Gary VaynerchukThe Loire Valley is grossly underestimated. The prices are fair, and the wines are real.
Gary VaynerchukI know I could be the host of 'SportsCenter' in two years if I changed my show today to sports.
Gary VaynerchukRelationships are leverage. If you give value to someone else first, you have leverage.
Gary Vaynerchuk