First of all, when building a brand you have to know who you are, what you are, and what you stand for. That's clichรฉd marketing-bullshit jargon, but it does matter. It helps. You have to know who you're targeting. I think too many people fight the market. There are certain people who are never going to want your stuff no matter what you do. There are certain people are never going to love me because I curse and I have bravado and I'm a Jersey boy and I'm brash and they won't take the time to see the humility and the patience and the truth. They shouldn't.
Gary VaynerchukEighty-five per cent of the crowd is going to fall in love with me - they're going to feel it, wow. But fifteen per cent are going to think, 'This guy is obnoxious.' I spend enormous time with them - every negative review of 'Crush It!' on Amazon has a response from me - and I can probably bring back ten of the fifteen.
Gary VaynerchukGoogle gives preference to its own products, so having a Google+ account influences your search rankings.
Gary VaynerchukI want to own the New York Jets, that's what I want. And I absolutely believe I am going to own the Jets.
Gary VaynerchukI don't want anybody to not recognize how appreciative I am of the volume of e-mails I get.
Gary VaynerchukThe skill sets it takes to be a successful entrepreneur, a successful marketer, or a relevant celebrity is a different skill set than you needed ten years ago, even though that was the skill set that mattered for decades.
Gary VaynerchukLive your passion. What does that mean, anyway? It means that when you get up for work every morning, every single morning, you are pumped because you get to talk about or work with or do the thing that interests you the most in the world. You donโt live for vacations because you donโt need a break from what youโre doingโworking, playing, and relaxing are one and the same. You donโt even pay attention to how many hours youโre working because to you, itโs not really work. Youโre making money, but youโd do whatever it is youโre doing for free.
Gary Vaynerchuk