Relationships are leverage. If you give value to someone else first, you have leverage.

What makes a good client, to me, is one that signed on for the strategy as well as the execution, not just the end product.

I always say that the real success of Wine Library wasn't due to the videos I posted, but to the hours I spent talking to people online afterward, making connections and building relationships.

We love displays and symbols and stuff that quickly and silently tells the world who we are. Better yet, we love visual reminders of who we want to be.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

What's the ROI of your Mom?

The problem is, we’re all using social networks as distribution instead of native platforms to actually tell stories.