It's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level.
Gary VaynerchukYour story needs to move peopleโs spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like youโve given them so much it would be almost rude to refuse.
Gary VaynerchukGreat marketing is all about telling your story in such a way that it compels people to buy what you are selling.
Gary Vaynerchuk