It's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level.

You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably.

Time - the one asset none of us are ever gonna get more of.

I find it fascinating that a lot of business books that do well are from people who've never made any money in business.

We are in control of the one asset that we all give the most f#%ks about, and that is time.

It (Twitter) closes the six degrees of separation to one degree of separation

Now, if you truly understand how marketing works today, you know there is no individual six-month campaign; there's only the 365-day campaign, during which you produce new content daily.