It's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level.

A penguin cannot become a giraffe, so just be the best penguin you can be.

Business is a marathon, and most of society thinks it's a sprint.

What's the ROI of your mum? You can't put a value on a relationship.

It's still so rare for anyone to be personally acknowledged by a brand that the impact of such a simple, polite gesture on a customer's buying habits could be huge.

Innovation doesn't care about anyone.

Be reactionary. React to what the market wants. And the market wants one-on-one real time engagement. Now that we have the tools to engage, I'm going to continue fighting for the end user.