It's insane to me to ask anybody to be what they're not. Know what you know the best, love the most. That's always going to be the answer to the thing that you have the best shot at winning at.
Gary VaynerchukThe chef that grew up with the grandma who cooks tends to always beat the chef that went to the culinary institute. It's in the blood.
Gary VaynerchukGoogle gives preference to its own products, so having a Google+ account influences your search rankings.
Gary VaynerchukThe world has changed - through technology, through wine-making techniques, the quality of wine is greater than it's ever been. Whereas ten, fifteen years ago it was very easy to find lots of bad wine, it's kind of hard now. The technology, the science - it's like, are you kidding? We're in the golden years of wine!
Gary Vaynerchuk