Determine who you are and what your brand is, and what youre not. The rest of it is just a lot of noise.
Geoffrey ZakarianWhen I step into the kitchen in the morning, I go for the scrambled eggs with pine nuts and minced lamb. When I finish at night, it is hard to resist the burger.
Geoffrey ZakarianEverybody these days wants to be a star, including myself. Don't get me wrong, I'm a chef but you want to market yourself and your projects.
Geoffrey ZakarianWhen you have a chef that wants to be in the spotlight, maybe after one or two appearances on a show, they think they're at a certain level that they haven't reached yet in the kitchen. Shows like 'Top Chef', 'Hell's Kitchen' have helped bring attention to the culinary world.
Geoffrey Zakarian