Everybody these days wants to be a star, including myself. Don't get me wrong, I'm a chef but you want to market yourself and your projects.
Geoffrey ZakarianDetermine who you are and what your brand is, and what youre not. The rest of it is just a lot of noise.
Geoffrey ZakarianA plate of food has to have balance. For example, a mild fish like skate mustnt be overwhelmed by the side dishes. They should have personality and color, but they also have to be subtle.
Geoffrey ZakarianChestnuts are my favorite ingredient to use in the fall, especially for the holidays. I always find that they are meaty, hearty and have a mysterious refinement when cooked or roasted over sea salt.
Geoffrey Zakarian