In all aspects of life... we define our reality in terms of metaphors and then proceed to act on the basis of the metaphors. We draw inferences, set goals, make commitments, and execute plans, all on the basis of how we in part structure our experience, consciously and unconsciously, by means of metaphor.
George LakoffOne of the things cognitive science teaches us is that when people define their very identity by a worldview, or a narrative, or a mode of thought, they are unlikely to change-for the simple reason that it is physically part of their brain, and so many other aspects of their brain structure would also have to change; that change is highly unlikely.
George LakoffWe categorize as we do because we have the brains and bodies we have and because we interact in the world as we do.
George LakoffIf you're a progressive, you can find lots of people who call themselves conservatives, but who agree with you on lots of things. There are people who call themselves conservatives, but who love the land as much as any environmentalist. Progressives share a number of common values with people who call themselves conservatives. Barack Obama has understood that very well. What he calls bipartisanship is not adopting conservative views, but finding where people who consider themselves conservatives share with him and other progressives these fundamental American values.
George LakoffYou see Bill Clinton, and you say: Oh, this guy cares about me. Hillary Clinton isn't the same way. You see her, and you don't necessarily have that view. She's trying to achieve the same thing without the voice and the body language, and she's having a harder time doing it. But when she's effective, that's what she's effective at.
George LakoffEmpathy - that is, caring about people and acting responsibly on that care, not just for yourself, but for others - this is something that Barack Obama understands very well. He was a professor of constitutional law at the University of Chicago for ten years. As an expert on the Constitution and on our family values, he understands very well that the country is fundamentally about caring for one another. The day after his speech, he was interviewed on CNN, and Anderson Cooper asked him what patriotism was. He said patriotism begins with caring for one another.
George Lakoff