Follow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts allow. The sooner you identify that bliss, which surely resides in the soul of most human beings, the greater your chance of a truly successful life. In the act of creativity, being careful guarantees sameness and mediocrity, which means your work will be invisible. Better to be reckless than careful. Better to be bold than safe. Better to have your work seen and remembered, or you've struck out. There is no middle ground.

Follow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts allow.

A cautious creative is an oxymoron.

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do.

Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires.

If you think people are dumb, you'll spend a lifetime doing dumb work.

Only mediocre ideas can be tested.