The joy of the creative process, minute by minute, hour after hour, day by day, is the sublime path to true happiness.

Follow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts allow.

Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens.

If you think people are dumb, you'll spend a lifetime doing dumb work.

Never, ever, work for bad people

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do.

I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.