The joy of the creative process, minute by minute, hour after hour, day by day, is the sublime path to true happiness.
George LoisI am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.
George LoisIf a man does not work passionately - even furiously - at being the best in the world at what he does, he fails his talent, his destiny, and his God.
George LoisThe business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it.
George LoisNothing comes from nothing. You must continuously feed the inner beast that sparks and inspires.
George LoisWorking hard and doing doing great work is as imperative as breathing. Creating great work warms the heart and enriches the soul. Those of us lucky enough to spend our days doing something we love, something we're good at, are rich. If you do not work passionately (even furiously) at being the best in the world at what you do, you fail your talent, your destiny, and your god.
George Lois