Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens.

Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.

The business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it.

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do.

Never, ever, work for bad people

If you think people are dumb, you'll spend a lifetime doing dumb work.

Onwards and upwards, and never give your failures a second thought.