You can be cautious or you can be creative, but there’s no such thing as a Cautious Creative.

You can be cautious or you can be creative, but there’s no such thing as a Cautious Creative.

The business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it.

Never listen to music when you're trying go come up with a Big Idea.

Advertising is poison gas. It should bring tears to your eyes, unhinge your nervous system and knock you out.

Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens.

Follow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts allow. The sooner you identify that bliss, which surely resides in the soul of most human beings, the greater your chance of a truly successful life. In the act of creativity, being careful guarantees sameness and mediocrity, which means your work will be invisible. Better to be reckless than careful. Better to be bold than safe. Better to have your work seen and remembered, or you've struck out. There is no middle ground.