If a man does not work passionately - even furiously - at being the best in the world at what he does, he fails his talent, his destiny, and his God.

Follow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts allow.

Only mediocre ideas can be tested.

I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.

The business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it.

If you think people are dumb, you'll spend a lifetime doing dumb work.

A cautious creative is an oxymoron.