Only mediocre ideas can be tested.
Never listen to music when you're trying go come up with a Big Idea.
The more creative you are the more trouble you're in. You have to be courageous!
I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.
If you think people are dumb, you'll spend a lifetime doing dumb work.
Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do.