The business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it.
George LoisThe joy of the creative process, minute by minute, hour after hour, day by day, is the sublime path to true happiness.
George LoisYou can be cautious or you can be creative, but thereโs no such thing as a Cautious Creative.
George LoisMuseums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.
George LoisI am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.
George LoisFollow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts allow. The sooner you identify that bliss, which surely resides in the soul of most human beings, the greater your chance of a truly successful life. In the act of creativity, being careful guarantees sameness and mediocrity, which means your work will be invisible. Better to be reckless than careful. Better to be bold than safe. Better to have your work seen and remembered, or you've struck out. There is no middle ground.
George Lois