One thing you learn from surfing is how to operate in the present. It's really what the surfing experience is all about.

Surfing is attitude dancing.

The first time you get a ride on a surf board and you are being propelled along by a wave, it’s probably as close as humans can get to being able to fly like a bird

In an industry that has the capacity underutilization that we have, why wouldn't we? It's just common sense. Apparently they're successful (in Canada). Our standard approach is not to cookie cut things. Every market is different, every theater is different. The devil's in the details.

What gods do you pray to?

Waves keep coming, that's the one thing you can count on in life

Surfing is a deeply wonderful thing – anytime, anywhere and any way