You have to strike the deals, and they have an interest in them. With a revenue share model where you're already splitting with the studios, you have to do something with Fandango and so on.

Whether any surfer wants to admit it or not, I think we've all had moments like looking at nice waves coming through the lineup maybe, only for a moment, feeling that we are in the presence of something holy. There is a spiritual-ness when you actually get in harmony with something as natural as the waves and the ocean, and yeah, it is definitely a religious experience.

Surfing is attitude dancing.

You have to strike the deals, and they have an interest in them. With a revenue share model where you're already splitting with the studios, you have to do something with Fandango and so on.

If we can use technology to shorten the path between intention and action, that excites me.

In my lifetime, I've met a lot of people who never rode a wave, but we share the same consciousness. Surfing is a kind of a state of mind... I mean, it's a feeling that people have about their life that really, in a way, kind of makes them a surfer.

It's a cakewalk, when you know how.